Juice pouches for adults.
That's basically what Nuvino is: premium wine from around the world in a lightweight, single-serve pouch with a spout. Its developers tout the advantages over wine as it is traditionally sold: Nuvino pouches are easy, convenient, portable, unbreakable, resealable and come in eco-friendly packaging.
No heavy glass bottles, corks, corkscrews or fragile glassware.
I like the idea that you can taste the fruit of vastly different vineyards on various continents for a $3.99 investment: Sauvignon Blanc from Chile’s Maule Valley, Chardonnay from South Africa’s Cape Winelands, Malbec from Mendoza’s Maipú wine region in Argentina; and a Red Blend from Australia’s Swan Hill wine region.
PreservPak technology preserves the nuances of the wines for up to 18 months while adding no flavors of its own. It is available in 16 states, starting this month, and will be nationwide by the end of the year.
And the wine? I tasted the Sauvignon Blanc and the Chardonnay and they were not displeasing or, put another way, perfectly drinkable. You won't find nuances of tropical fruit, forest floor, weighty mouthfeel or powerful intensity, but I don't think the intended customers for Nuvino (Millennials) are looking for any of that stuff anyway. They're looking for novelty, a drinkable wine, easy portability, maybe even a conversation starter. And it's all here.
